ARO+STAR
Role
Co-Founder, Creative Director
Discipline
Brand Launch + Ecommerce
Client
ARO+STAR
ARO+STAR was born from a desire to create a women-forward clothing brand unapologetically rooted in strength, power, and bad-ass femininity. Built from the ground up, every touchpoint, from the name and brand strategy to apparel graphics, packaging, and the ecommerce site design, was crafted to project confidence and build a community of empowered women.
Social Storytelling
Community in motion.
A strong, opinionated social presence built on confidence, power, and bad-ass femininity. We drove community engagement through consistent, bold visual storytelling and a stark black, white, and electric pink aesthetic.