
PathogenDX
Role
Art Director, Brand Strategy
Agency
Rule of 3
Discipline
Brand Strategy
Client
PathogenDX
PathogenDX is a molecular diagnostics company developing array technology that can detect multiple cancer indicators and treatment resistance markers in a single test, delivering results in 24 to 48 hours instead of weeks. This client-facing brand book was created to support PathogenDX's marketing and explain the practical value of faster, more precise pathology to clients and partners.




