PathogenDX brand strategy hero artwork

PathogenDX

Role

Art Director, Brand Strategy

Agency

Rule of 3

Discipline

Brand Strategy

Client

PathogenDX

PathogenDX is a molecular diagnostics company developing array technology that can detect multiple cancer indicators and treatment resistance markers in a single test, delivering results in 24 to 48 hours instead of weeks. This client-facing brand book was created to support PathogenDX's marketing and explain the practical value of faster, more precise pathology to clients and partners.

PathogenDX publication cover design and visual branding
PathogenDX publication layout and editorial design, page 2
PathogenDX publication layout and editorial design, page 3
PathogenDX publication layout and editorial design, page 4
PathogenDX publication layout and editorial design, page 5